General discovery
The open-ended first conversation, structured — for leads that don't fit a template yet.
2 sections · 10 questionsbudget & deadline → scope
The questions
Linear sections, no branching.01
What are you trying to change in your business this quarter?
02
What have you already tried, and what happened?
03
What happens if you do nothing about it for another six months?
04
How are you handling this today, and who does that work?
05
What does solved look like — what would be different?
06
What budget range is realistic for solving this?maps to budget
07
When does this need to be live to matter?maps to deadline
08
Who else is involved in this decision?
09
Who else are you talking to, and what would make you choose them?
10
What has to be true for you to say yes within a month?
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