General discovery
The open-ended first conversation, structured — for leads that don't fit a template yet.
2 sections · 10 questionsbudget & deadline → scope
The questions
Linear sections, no branching.01
What are you trying to change in your business this quarter?
02
What have you already tried, and what happened?
03
What budget range is realistic for solving this?maps to budget
04
When does this need to be live to matter?maps to deadline
05
Who else is involved in this decision?
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