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Video production

Deliverable cuts, lengths, usage rights and the shoot-day variables that create overages.

4 sections · 15 questionscuts → deliverables · rounds → revisions

The questions

Linear sections, no branching.
01
Where will this video be seen first, and what action must it provoke?
02
Is there a script, or does scripting sit with us?maps to deliverable count
03
Which videos should we watch to understand the tone you want?
04
How many final cuts, at which lengths?maps to deliverable count
05
How many aspect ratios does each cut need? (16:9, 9:16, 1:1)maps to deliverable count
06
Do you need subtitles, or versions in other languages?maps to deliverable count
07
Are stills from the shoot part of the deliverables?maps to deliverable count
08
How many shoot days are budgeted?maps to budget
09
Who provides talent, location and wardrobe?
10
Is anyone appearing on camera who needs coaching or a release form?
11
Do licensed music and stock footage come out of our budget or yours?maps to budget
12
How many rounds of edit notes per cut?maps to included revisions
13
Where will the video run, and for how long? (usage rights)
14
Who consolidates feedback into one set of notes?
15
When does the first cut need to be with you?maps to deadline
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