SEO retainer
Baselines, priority pages and the definition of a month's work — before the retainer starts.
3 sections · 12 questionsmonthly items → retainer volume
The questions
Linear sections, no branching.01
Which pages matter most to the business, ranked?
02
Which search terms do you believe you should rank for, and why those?
03
Has anyone worked on your SEO before, and what did they leave behind?
04
Do we have access to Search Console and your analytics tools from day one?
05
How many pieces of optimized content per month?maps to retainer volume
06
How many technical fixes per month are in scope?maps to retainer volume
07
How many link or digital-PR placements per month are included?maps to retainer volume
08
Are keyword research and reporting inside the monthly volume, or extra?maps to retainer volume
09
Who publishes — you or us?
10
Who approves content, and how long does approval usually take?
11
What does success look like at month six?
12
What is the minimum commitment, and when do we review the results?
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