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Content retainer

Pieces per month, formats, approval chain — the retainer whose scope drifts most quietly.

3 sections · 11 questionspieces/mo → retainer volume

The questions

Linear sections, no branching.
01
Who reads this content, and what do you want them to do next?
02
What are you the most credible voice on that your competitors aren't?
03
Which topics are off-limits, and which claims need legal review?
04
How many pieces per month, by format?maps to retainer volume
05
How long is a typical piece, and does length change the count?maps to retainer volume
06
Are distribution and social versions included in that count?maps to retainer volume
07
Who supplies images, charts and design for each piece?maps to retainer volume
08
How many revision rounds per piece?maps to included revisions
09
Who approves, and how fast do they usually turn things around?
10
Does unused volume roll over month to month?
11
Who publishes and schedules — you or us?
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