Logo & brand identity
Concepts, revision rounds, usage contexts and the exclusions clients forget to mention.
3 sections · 14 questionsconcepts → deliverables · rounds → revisions
The questions
Linear sections, no branching.01
How many initial logo concepts would you like to see?maps to deliverable count
02
How many revision rounds do you expect on the chosen concept?maps to included revisions
03
Where will the logo live? (print, web, signage, merch)
04
Do you need a full identity system or the mark alone?maps to deliverable count
05
What must this identity never look like?
06
When do you need final files, and in which formats?maps to deadline
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